Jack Weiss Associates

Branding Case Studies

Branding planning and design involves the development of unique visual forms that capture the essence of a service or product and makes it memorable. Words, icons, or a combination of both must be designed to clearly differentiate the service or product from its competition. A thoughtful and systematic application of the verbal and visual elements to stationery, signs, packages, and vehicles, to name a few items, is essential to successful branding design.